fashion show

A fashion show is a type of expressive art in which people present one by one in front of a group of people who see and choose the fashion and accessories displayed by a designer and often framed by one of the famous companies in clothes and accessories.
A fashion show always takes place with the help of a professional model(s) where the model is organized for a modeling company. The exhibitor walks back and forth on a long platform between clients, customers, invitees, dignitaries and journalists. The show is usually open to the world where the designer or the design company presents their vision of creating or displaying a new fashion for future marketing and here the brand management is set.
Clothes that are offered are usually offered for sale after they are ready. British designer John Galliano, who works for the French company Dior, says: “The offer is a perfume, but rather the gasoline of the new collection. It is a way and a source of inspiration for buyers and journalists, after that the showroom plays the main role where the collection of clothing and accessories that are reformulated to suit the market are displayed.”
On the other hand, most of the important sales to professional buyers were pre-engineered, so the offer provided only "the productive and creative power of the designer and manufacturer".
In Haute Couture, the show takes place during Paris Fashion Week. As for the rest of the shows, the fashion weeks are presented in many places of the world, mainly in the famous capitals of the world such as New York, Paris, London, Milan.
Several designers are known for their many acclaimed shows such as Hussein Chalain, Tom Brown, Martin Margiela, John Galliano.
In the 2000s, the period during which fashion shows were excessive by famous companies, the cost of organizing these shows became very large, and according to the French designer Didier Grombach, the lowest cost was 100,000 euros, while it reached more than 5 million euros for Chanel, Dior and Louis companies. Vuitton. Famous designers also cost a lot and occupy an important place in the total cost as other fashion models.
If Charles Frederick Worth was the origin of modeling, then designer Lucy Duff Jordan played the model. Her first show was titled Passion Dresses.
In 1911, Lucy Duff Jordan opened her shop in Paris and called on models to take on dramatic poses.
The years 1920 brought with it artistic performances attractions for the show, especially with the incorporation of dance, music and decoration.
In 1923, designer Jane Paquin showed her models at the Place de Londres.
The American dancer Iran Castell established for Coco Chanel a family stage for the performances “Hips forward, shoulders drooping, one hand in the pocket, the other moving.”
Elsa Schiaparelli made the show practical by inventing different themes for her performances, among them the circus theme that had a national impact.
Since the 1960s, music has taken its place when it began at the moment of uttering performance numbers. André Courage, Paco Rabanne, or also Pierre Cardin, created more conceptual stages. The opening of director William Klein's film Who Are You Polly Magoo (1966), perfectly illustrates the atmosphere of the show.
In the 1980s, with the "Young Inventors" of fashion, the fashion show was a real scenario, and became a "fashion show" for Thierry Mugler, the designer.
In the 1950s, the Haute Couture fashion show used to stay for an hour and a half, then after ten years it became forty-five minutes, or half, and forty years after that, the duration became twenty minutes, and nowadays the duration of the Haute Couture fashion show does not exceed between six or eleven minute.
Some shows are always popular for fashion. In many cases, the show is the history of the transformation of several collections of clothing or accessories from design to icon. But sometimes offers bring new products.
In 1947, Christian Dior opens his own design store, which has now become one of the most famous collections of clothing, accessories and perfumes in history. The year of the show became a revolutionary history, especially after the war years. Six years later, after Dior's death, Yves Saint Laurent was appointed to head the design house, and it was here that Laurent presented his collection Trapeze, Triumph.
With this offer, Laurent demonstrated his design capabilities and demonstrated that the company could survive in the absence of its principal owner.
It is noteworthy that Yves Saint Laurent later established his own brand, which has also become comparable to international brands.
In 1964, André Courage renewed the old order in fashion and show with his cosmic-spirited "The Moon Girl" collection, featuring miniskirts, and making his models dance and move, André Courage, in the course of his career, changed even the principle of the show.
Ray Kawakubo presented his collection for the first time in Paris in 1981, and then was little known, but now he remains with the Dior show, one of the most famous shows in history. Three years later, Thierry Mugler performed at Zenit Paris, and entry was not free as those who wanted to enter had to pay a sum of money.
Among the most famous French designers:
Yves Saint Laurent.
Louis Vuitton.
Christian Lacroix.
Christian Dior.
Coco Chanel.

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